Author: cassiemcreative

You know your business inside and out. You know what you offer, why you started, and what makes your business different. Your website visitors don’t have that same context. They’re seeing your business for the first time, and your website needs to help them quickly understand what you do, who you help, why they should…

Many small business owners spend time choosing the perfect logo, colors, and fonts, but overlook one of the most important parts of their brand: their voice. Your brand voice is how your business sounds every time someone visits your website, reads a social media post, opens an email, or speaks with your team. It’s what…

Many business leaders know they should be active on LinkedIn, but finding the time, or knowing what to say, is often the biggest challenge. One executive I worked with had valuable insights and years of industry experience, but his LinkedIn presence didn’t reflect that expertise. He posted only occasionally, engagement was minimal, and his online…

Sometimes the most effective marketing isn’t changing the service, it’s changing the story around it. If you’re an esthetician or day spa owner in Oak Ridge, Tennessee or the surrounding East Tennessee area, attracting new clients isn’t just about promoting your services, it’s about changing how people think about them. Many people view facials, waxing…